Currently Running™ Apparel

Currently began in 2023 as a surf magazine in Santa Cruz, California. It was a creative outlet to experience, document, and celebrate the feelings and friendships in my life through photography, print design and a bit of writing. I feel so lucky to have been pulled in a variety of creative directions in life - music, visual arts, graphic design, athletics and lately, product design. They’ve shaped who I am in ways I can’t really replace. What makes me even more proud today is that Currently has grown beyond just my personal vision. Behind the scenes, the brand is supported by a team with years of experience building and scaling technical performance labels, bringing innovation in apparel, technology, and brand culture. This unseen heritage gives Currently a depth that goes far beyond its years, blending creativity with proven know-how in ways that allow us to build something truly unique. In 2025, we stand as a California-based athletic brand specializing in the design of premium running garments. Our mission is to explore the ambient and textured stories within the world of running through film, photography, events, and versatile running apparel. This is Currently in ©2025. Backed by experience, fueled by creativity, and always striving to do better. x Nash Howe