Practice™

©Practice is Currently’s athlete program—a way for us to stay radically connected to the sport by directly supporting the athletes who shape it. We provide our professional athletes with performance apparel, footwear, nutrition, recovery resources, and financial support, alongside access to a growing support from partners like Amazfit, and ON Running. Our goal is to build an environment around each athlete that supports not only competition, but the day-to-day practice required to pursue the sport at the highest level.

We also look for creative ways to build more sustainable support around our athletes. Through ©Practice athlete collections, we design performance pieces directly alongside the people who wear them—from Emma Gee’s collection and team race kits to Jamar Marshall Jr.’s signature speed suit—with 15% of sales going directly back to the featured athlete. Partnerships allow us to extend that model further, connecting athletes with footwear, nutrition, technology, travel, and other resources that can meaningfully support their careers.

©Practice is about building a place where athletes feel genuinely invested in, celebrated, and at home. We want to support the person behind the performance through training, competition, storytelling, product development, creative opportunities, and the moments in between. As PRACTICE grows, our ambition is to create an athlete ecosystem where brand, community, creativity, and performance work together to give athletes more resources and more freedom to pursue what is possible.